Škoda extends partnership with Eschborn-Frankfurt and the Lidl Deutschland Tour until 2028
February 12th, 2025
Škoda, Eschborn-Frankfurt and Deutschland Tour have been partners for many years. Now, the brand has further expanded its commitment: Škoda will be mobilising both bike races until 2028.
When the German pro season kicks off with the Eschborn-Frankfurt cycling classic on 1 May, Škoda will still be at the heart of the action. Škoda is providing its electric SUV Enyaq as the lead vehicle to head the peloton of the cycling elite competing for the prestigious victory in the German UCI WorldTour classic. The race's sports director, Fabian Wegmann, will use the vehicle as a mobile command center and, thanks to modern communication technology, will direct the race from the Škoda Enyaq.
At the Lidl Deutschland Tour, Škoda is involved as the official partner of the Green Jersey for the best sprinter – it is an association that has become a symbol that cycling fans also know from the Tour de France. In addition, Škoda mobilises the bike races and provides a fleet of up to 45 support and organisation vehicles in Germany. The electric SUV model Škoda Enyaq will also be present at the Lidl Deutschland Tour as the lead vehicle of the professional field.