Press Releases 2025

Škoda extends partnership with Eschborn-Frankfurt and the Lidl Deutschland Tour until 2028

February 12th, 2025

Škoda, Eschborn-Frankfurt and Deutschland Tour have been partners for many years. Now, the brand has further expanded its commitment: Škoda will be mobilising both bike races until 2028.

When the German pro season kicks off with the Eschborn-Frankfurt cycling classic on 1 May, Škoda will still be at the heart of the action. Škoda is providing its electric SUV Enyaq as the lead vehicle to head the peloton of the cycling elite competing for the prestigious victory in the German UCI WorldTour classic. The race's sports director, Fabian Wegmann, will use the vehicle as a mobile command center and, thanks to modern communication technology, will direct the race from the Škoda Enyaq.

At the Lidl Deutschland Tour, Škoda is involved as the official partner of the Green Jersey for the best sprinter – it is an association that has become a symbol that cycling fans also know from the Tour de France. In addition, Škoda mobilises the bike races and provides a fleet of up to 45 support and organisation vehicles in Germany. The electric SUV model Škoda Enyaq will also be present at the Lidl Deutschland Tour as the lead vehicle of the professional field.

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Preliminary decision of the Lidl Deutschland Tour takes place in Kassel

January 22th, 2025

Kassel will host the Lidl Deutschland Tour 2025, with the city in northern Hesse hosting the finale of the penultimate stage. On Saturday, August 23, the preliminary decision for Germany's biggest cycling event will be made in the center of Germany.

Kassel builds the bridge between the halfway point and the finale of the tour. The course of the Lidl Deutschland Tour 2025 is now clear: from North Rhine-Westphalia via Hesse to Saxony-Anhalt. This year, the stage race will lead through the middle of Germany from west to east.

Two years ago, Kassel was the starting point for a stage of the Deutschland Tour that ended in the Sauerland. Now it's going in the other direction. On August 23, the race day begins in Arnsberg and Kassel will decide which rider in the leader's jersey will start the final stage.

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Registration for ADAC Cycling Tour open

January 17th, 2025

The grand finale of the Lidl Deutschland Tour will be held in Magdeburg on August 24. Before the overall winner is crowned among the professionals, however, the final Sunday belongs entirely to the amateur athletes. The ADAC Cycling Tour, the amateur race as part of the Lidl Deutschland Tour, offers two routes in and around Magdeburg for riders to ride themselves. Starting places can be booked now.

At the ADAC Cycling Tour, all racing bike fans will find a favorite route. The "Kleine Börde Loop" is approx. 55 kilometers long and flat. This appeals to amateur athletes who are looking for an experience with fewer kilometers and altitude meters or who want to feel the racing atmosphere for the first time. The longer route, the "Große Börde Loop", appeals primarily to ambitious racing bike fans. At around 125 kilometers, the loop offers the complete Cycling Tour experience. On a somewhat undulating profile, 700 meters of altitude are covered around the state capital. Both routes end at the finish line of the Lidl Deutschland Tour professionals on Magdeburg's Schleinufer. Perfect for watching the pros after your own race.

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